Hexe Line
Social Media, Store Display & Packaging Design
We aimed to create a seamless brand experience across social media, shop displays, and packaging design, effectively communicating the essence of the Hexe Line collection while engaging and enticing potential customers.
Consulting
Design
Development
Sustainability
Support materials
Collaboration with local, certified suppliers
We were tasked to help with promotion of the elegant and informal collection by Hexe Line and embarked on a multifaceted approach, integrating elements of nature-inspired aesthetics with vibrant, yet harmonious, color schemes.
The packaging design mirrors the collection's ethos, employing earthy tones and textures reminiscent of nature. Recyclable, eco-friendly materials were favored to align with sustainability principles.
The intense sunny orangy yellow is prominently featured in packaging design elements such as logos, tags, or ribbons, serving as a visual cue that tied back to the brand's identity and communicated vibrancy.
Attention to detail was paramount, with packaging designed not only to protect the products but also to enhance the unboxing experience for customers, creating a lasting impression.
