Salty
Branding & Packaging Design for Sportswear Brand
The branding design for Salty, a company producing clothes for surfers, is crafted to encapsulate the essence of the sport of surfing while reflecting the brand's identity and values
Consulting
Design
Development
Sustainability
Support materials
Collaboration with local, certified suppliers
The logo embodies the spirit of surfing. It features elements of waves and sand. The typography used is bold and dynamic, reflecting the energy and vitality of the surfing lifestyle.
The overall branding design of Salty is characterized by a blend of ruggedness and style.
It incorporates imagery and motifs associated with surfing culture,, sunsets, beach scenes, and waves. The design elements are curated to resonate with surfers and outdoor enthusiasts, invoking a sense of freedom, camaraderie, and love for the ocean.
The packaging design is both functional and visually appealing.
It features eco-friendly materials to align with the brand's commitment to sustainability.
The packaging design incorporates elements from the logo and branding, such as wave patterns and surfboard illustrations, to create a cohesive brand experience.
Additionally, attention to detail is crucial, with packaging that not only protects the clothing but also enhances the unboxing experience for customers.
